Browsing: Sales & Marketing in the AI Industry

Sales & Marketing in the AI Industry

Generation Two Liquid Alternatives

Apr 25th, 2017 | Filed under: Liquid Alternative Investiments, Liquid Alts, Newly Added, Other Topics in A.I., Sales & Marketing in the AI Industry

Beachhead Capital Management has published a white paper on what it calls the “second generation of liquid alternatives.” To begin at the beginning, “liquid alternatives” are investment products, available to retail investors, for example through mutual funds or ETFs, which are designed to provide the diversification and absolute-return benefits typicallyRead More


THE Q&A THAT’S DOA (A.K.A. DEAD ON ARRIVAL)

Apr 10th, 2017 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison Few offenses are more aggravating to investors In the investor/manager communication process than being misled. Who hasn’t been subject to the frustration of trying to ascertain a clear answer from an alternatives manager about an issue germane to the investor’s ultimate decision to invest or not toRead More


Commit to Quit: Habits for Successful Fund Managers

Mar 20th, 2017 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison What habit is as old as time itself? It has to be making all kinds of ‘do-better’ resolutions at the beginning of the year, only to see them falter before the birds start building their nests each spring. NBC News ran an article online in January discussingRead More


CHANGE MANAGEMENT FOR FUND MANAGERS

Feb 8th, 2017 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison Looking to the past as a way to gauge the likely direction of the future is a popular exercise in the first quarter of every year. It’s a natural desire for people to want to improve on their personal and professional lives; taking stock of where theyRead More


Industry Headwinds: And How to Move Forward Regardless

Dec 29th, 2016 | Filed under: Asset Managers, Industry Size & Managers, Investor Relations, Newly Added, Other Topics in A.I., Sales & Marketing in the AI Industry, The A.I. Industry

In a new white paper, CaseyQuirk has identified four catalysts said to be driving secular change in the active asset management world: New buyer demands emphasizing different value propositions for asset managers. Related to this – institutions are losing relative importance to high-net-worth individuals, and these individuals “value different attributesRead More


BLEAK HOUSE–OR THE OUTLOOK ON HEDGE FUNDS NOW

Oct 19th, 2016 | Filed under: Allocating to A.I., Endowments & Foundations, Family Offices, Hedge Fund Industry Trends, Hedge Funds, High-net-worth investors, Institutional Asset Management, Institutional Investing, Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison Charles Dickens’ Bleak House spins a tale of mystery, intrigue, family dynamics, and irony in the Victorian age that had readers gripped by its indictment of the English court system. While the novel is packed with intricate plot twists and turns, the main story line centers onRead More


Research, Unbundling and MiFID II

Sep 20th, 2016 | Filed under: Investor Relations, Newly Added, Other Topics in A.I., Regulatory Environment, Sales & Marketing in the AI Industry, The A.I. Industry

The “soft dollars” question, that is, the issue of the arrangements by which the managers of other peoples’ and other institutions’ money might most appropriately pay for investment-related research, remains unresolved. Traditionally, the managers of investment funds, alternatives among them, could collect rebates from the trading fees charged them byRead More


ATTACK MARKETING USING THE RULE OF 150

Sep 19th, 2016 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison The Rule of 150, first posited in the 1990s by British anthropologist Robin Dunbar, refers to the maximum number of people with whom any person can build meaningful relationships.  While there appears to be a spirited debate over the actual figure (100? 150? 250?), the general assumptionRead More


5 Reasons Why Emerging Managers are Worth a Look

Aug 8th, 2016 | Filed under: Industry Size & Managers, Newly Added, Sales & Marketing in the AI Industry, Seeding/early-stage, Structure of the Hedge Funds Industry, The A.I. Industry

By Diane Harrison Beware the industry naysayers who proclaim hedge funds aren’t worth their salt–fees/risk/terms/etc. Sweeping generalizations may make good headlines, but they are invariably proven false by the minority that refutes them through action/statements/results/etc. Investors who take the time and effort to look under the ‘hedge fund hood’ canRead More


Managing Expectations: The Rise of the Separately Managed Account

Jul 11th, 2016 | Filed under: Family Offices, Hedge Fund Industry Trends, High-net-worth investors, Newly Added, Sales & Marketing in the AI Industry, Structure of the Hedge Funds Industry

By Diane Harrison The line between wealth management and fund management continues to blur for the alternative asset managers who serve the high-net-worth investor community. Driven by a growing desire on the part of these investors to maximize control over their investment portfolio, managers who are emerging or who operateRead More


New AIMA Guide: 7 Themes for Investor Relations Professionals

Jun 23rd, 2016 | Filed under: Alternative Investments in Context, Industry Size & Managers, Investor Relations, Newly Added, Sales & Marketing in the AI Industry, The A.I. Industry

In October 2015, a scholar at the University of Toronto wrote a paper on what he called the “paranoid style of investment lawyers and arbitrators,” bemoaning an increasingly shrill and belligerent tone in the investment world of late. If there is such paranoia, one probable contributor, and one possible consequenceRead More


Foresight is Better than Hindsight

Jun 15th, 2016 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison The Lake Wobegon Effect—where, according to its creator, Garrison Keillor, ‘all the women are strong, all the men are good looking, and all the children are above average’—relates to the tendency to overestimate one’s achievements and capabilities in relation to others. Lake Wobegon seems to be aliveRead More


Centripetal versus Centrifugal Force: Fund Marketing in Europe

Jun 14th, 2016 | Filed under: Newly Added, Other Topics in A.I., Regulatory, Regulatory Environment, Sales & Marketing in the AI Industry, The A.I. Industry, UCITs

On June 2, 2016 the EC issued a consultation document of interest to the many alpha seekers who would like to market their funds in one or more of the countries of the Eurozone. In a sense, its interest is much broader than that, because it fits into a veryRead More


10 Phrases To Jettison From Every Marketing Pitch

May 17th, 2016 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison Spring is typically filled with tailored events for investors and managers to engage, learn about industry happenings and market views, and find investment opportunities with each other. One of the newer trends at such events includes the speed-date, in which pre-arranged, one-on-one sit down meetings allow investorsRead More


Federal Judge: Gingrich-Era Bars Not Easily Circumvented

Mar 3rd, 2016 | Filed under: Legislation/Court rulings, Newly Added, Other Topics in A.I., Regulatory Environment, Sales & Marketing in the AI Industry, The A.I. Industry

Lucy Koh, the US. District Court judge for the Northern District of California, has granted judgment for a defendant, Schwab Investments, in a much-watched case. Koh has short-circuited litigation in which plaintiffs sought recovery for the style drift that allegedly afflicted a number of Schwab entities as the globe headedRead More


Jump Start Your Fund Marketing Tactics

Jan 12th, 2016 | Filed under: Investor Relations, Newly Added, Sales & Marketing in the AI Industry

By Diane Harrison 2016 will not offer an easy path to follow on the way to asset gathering. Effective marketing can lead to new prospects, which in turn can lead to new assets, so it is vital to focus on the impact marketing can make. If you rely solely onRead More


No More Double-speak, Please! 6 Questions You Need to Answer

Nov 9th, 2015 | Filed under: Investor Relations

Guest columnist Diane Harrison looks at the six questions that managers must answer.Read More


Managing a Crisis Before it Manages You (video)

Nov 4th, 2015 | Filed under: Investor Relations, Sales & Marketing in the AI Industry

Cyber attack, SEC letter, hounded by the press... What is a hedge fund manager to do, or not? Read More