Browsing: brand management

Posts Tagged ‘ brand management ’

The Iceberg Impact in Brand Management 

Nov 25th, 2019 | Filed under: Investor Relations, Newly Added, The A.I. Industry, Sales & Marketing in the AI Industry

By Diane Harrison There typically are two business attitudes about branding. One, those that are hyper focused on building and keeping a high quality brand, and two, those that don’t see the point of all the hype. We know the first group—these are industry brand titans, such as Starbucks, FedEx,Read More